Labor Connection

About this grant

In the nonprofit field, alternative staffing services are comparable to the temporary employment industry. However, unlike the for-profit industry, alternative staffing services offer hard-to-employ clients significant social service benefits. Alternative staffing services provide temporary and temp-to-permanent job brokering for disadvantaged workers. A recent study analyzed this growing form of job brokering for workers confronted with multiple barriers to employment. Since marketing and sales are vital for any staffing agency, the marketing approach for alternative staffing agencies must take into account that they are trying to place a different kind of worker. Thus these firms must search for the right kind of business clients in order to ensure a good match between workers and employers.Funding will enable Chrysalis to hire a full-time sales and marketing coordinator to increase the volume of job placements at Labor Connection. Project goals include increasing job placements by 50 percent from 422 to 633 at an average wage of $7 to $9 per hour; increasing the annual revenue of Labor Connection service by 50 percent; and increasing the number of Labor Connection business customers from 60 to 80.Chrysalis is a California-based workforce development agency whose mission is to help economically disadvantaged and homeless individuals become self-sufficient through employment opportunities. Labor Connection accounted for 422 job placements in 2002 with more than 60 Los Angeles-area employers.