Public Awareness Campaign Planning

About this grant

This grant will allow the Association for Enterprise Opportunity to develop a multimedia campaign that will raise awareness about the impact of microenterprise development in the United States. Although it is regaining momentum, the domestic microenterprise industry must create language and messages that better convey the field’s economic development purposes, target markets and outcomes to practitioners, funders, and policymakers. Funding will allow the Association for Enterprise Opportunity, the national trade association for microenterprise practitioners, to outline the parameters of this work, which will include: conducting market research, creating a brand, developing an internal and external communications strategy, and monitoring and evaluating the implementation of these activities.