- Program Education
- Program Area Advancing Afterschool
- Grant Amount $500,000
- Grant Period November 1, 2015–February 28, 2017
- Location New York, NY, United States
- Geographic Focus United States
About this grant
This grant will support the Advertising Council, Inc., to develop and implement a public awareness campaign as part of a new national initiative to reduce chronic student absenteeism. The project will include a national public service announcement campaign focused on: 1) increasing school attendance and retention; 2) developing a Website and toolkit for constituents; and 3) creating an integrated public relations and social media program.