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Chronic Student Absenteeism Initiative

Advertising Council, Inc.

  • Program Education
  • Program Area Advancing Afterschool
  • Grant Amount $500,000
  • Grant Period November 1, 2015–February 28, 2017
  • Location New York, NY, United States
  • Geographic Focus United States

About this grant

This grant will support the Advertising Council, Inc., to develop and implement a public awareness campaign as part of a new national initiative to reduce chronic student absenteeism. The project will include a national public service announcement campaign focused on: 1) increasing school attendance and retention; 2) developing a Website and toolkit for constituents; and 3) creating an integrated public relations and social media program.