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Increasing CSA Engagement and Equity Through Behavioral Design

Grant Amount


Geographic Focus

United States

Grantee Location

New York, NY

United States

Grantee Website

Grant Period

June 1, 2020 -
May 31, 2021

This grant will enable Ideas42 to continue its support of the Foundation’s efforts to provide more young people with children’s savings accounts. For two years, the grantee and San Francisco’s Kindergarten to College program have worked together to understand barriers that families face in saving for college and design pilot solutions that leverage behavioral science to address these barriers. Continuing its partnership with Kindergarten to College, the grantee will support the program in refining high-level outreach designs for targeted populations, implementing them, and testing whether the designs have the desired effect with targeted populations. Through the recommended phases of this grant, Ideas42 will propose concrete strategies for use with underrepresented families to children’s savings accounts programs nationally.

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