A New Day for Learning Social Marketing Campaign

About this grant

This grant will continue to support GMMB, Inc., in the implementation of a social marketing plan to build broad-based support for the vision outlined in the 2007 Mott-funded report, "A New Day for Learning". This grant will allow the grantee to carry out public awareness and communication activities as part of a multiyear effort to create a culture of communitywide responsibility for providing students with meaningful ways to become successful learners and citizens. Specifically, this project will build on the lessons learned from afterschool to engage policymakers, educators, and community organizations in: 1) developing comprehensive learning systems that provide students with multiple ways of learning throughout the day and year-round that are anchored to high standards; and 2) ensuring that existing and new resources are available. The grantee will accomplish this with Websites, testimonial videos, and toolkit materials to help key stakeholders educate policymakers.