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Development of Human Capital Through Social Marketing

Information Agency MEMO.RU

  • Program Civil Society
  • Program Area Special Initiatives
  • Grant Amount $200,000
  • Grant Period September 1, 2009–December 31, 2011
  • Location Moscow, Russia
  • Geographic Focus Russia, Russia

About this grant

The program goal is to increase public understanding of and support for principles of human rights and civic activism in Russia. To this end, Information Agency MEMO.RU will develop its capacity to use social marketing techniques including opinion surveys, focus groups, and resulting campaigns to foster active engagement of Russian citizens in civic life and in defense of human rights. Work will include a program aimed at promoting the democratic values of Andrei Sakharov. A series of campaigns will aim to increase civic activism of young people in the Kirov region. A "social franchising" component will focus on building capacity of regional partners to conduct effective social marketing campaigns on similar issues. Information Agency MEMO.RU was established in 2002 as an information agency offshoot of the leading human rights organization "Memorial" with the aim of presenting information about human rights issues in a professional and widely accessible manner.