- Program Education
- Program Area Special Initiatives
- Grant Amount $100,000
- Grant Period November 1, 2011–October 31, 2012
- Location Seattle, WA, United States
- Geographic Focus United States
About this grant
The SeeYourImpact.org model for charitable giving educates the general public using social media tools about major areas of need and enables individual donors to give small gifts ($25-$200) to people through trusted organizations. This grant will allow SeeYourImpact.org to evaluate their model for domestic charities by running and evaluating fundraising campaigns for five to six foundation grantees or their related, locally based affiliates. The grantee will test the effectiveness and efficiency of its technology platform for acquiring, managing, and maintaining small donors. This bottom of the pyramid funding strategy could add significant revenue streams for local, community-oriented nonprofits delivering critical social services at a time when traditional funding sources are stretched thin. A portion of the funds will be used to test the efficacy of a challenge grant competition for leveraging individual small donors.