- Program Flint Area
- Program Area Revitalizing the Education Continuum
- Grant Amount $3,000,000
- Grant Period June 1, 2023–May 31, 2024
- Location Flint, MI, United States
- Geographic Focus Genesee, Michigan, United States, World
About this grant
With this grant, Kettering University will develop and implement a comprehensive marketing and communications initiative aimed at reaching local, national and international audiences. The initiative will center on four strategies: brand development and positioning; reputation; enrollment; and web and digital presence. Collectively, the initiative will raise awareness about the university, reinforce the value of the institution to a broad audience and invest in targeted marketing. As a result, the university will attract more students interested in high-demand STEM field careers and provide them with the strong educational experiences that are available on Kettering University’s campus.