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Public Awareness Campaign

Kettering University

  • Program Flint Area
  • Program Area Revitalizing the Education Continuum
  • Grant Amount $3,000,000
  • Grant Period June 1, 2023–May 31, 2024
  • Location Flint, MI, United States
  • Geographic Focus Genesee, Michigan, United States, World

About this grant

With this grant, Kettering University will develop and implement a comprehensive marketing and communications initiative aimed at reaching local, national and international audiences. The initiative will center on four strategies: brand development and positioning; reputation; enrollment; and web and digital presence. Collectively, the initiative will raise awareness about the university, reinforce the value of the institution to a broad audience and invest in targeted marketing. As a result, the university will attract more students interested in high-demand STEM field careers and provide them with the strong educational experiences that are available on Kettering University’s campus.